An Apparel Underdog Outfits a No. 15 Seed

March 18, 2010

A great article appeared in the New York Times today about up and coming apparel provide, CRONS, which is an acronym for the phrase, Come Ready of Never Start. CRONS and BasketBull, LLC agreed on a partnership for the 2010 travel season. Please take a look at their website and apparel/teamwear line. If you are interested in ordering any of their products, do not hesitate to contact us at BasketBull.

From New York Times

Amid the Nike swooshes and Adidas three stripes that dominate the N.C.A.A. basketball tournaments, it may be hard to spot the logo of a little-known company that is squeezing its foot in the door of the $4 billion sports-apparel industry.

Crons, which created its name as an acronym from the phrase "Come ready or never start," is based in Pittsburgh and describes what it sells as "motivational apparel." It is supplying the uniforms and practice gear for Robert Morris University, which is one of only six teams not wearing Nike or Adidas uniforms.

Robert Morris, a small, private university of 5,000 students located just outside Pittsburgh, is seeded 15th in the South Region and plays No. 2 Villanova on Thursday.

The Colonials are making their second straight appearance in the N.C.A.A. tournament after again winning the Northeast Conference tournament and the automatic bid that went with it.

Crons's founder and owner is Pat Cavanaugh, 42, who played in the N.C.A.A. tournament three times as a walk-on starter at Pittsburgh in the late 1980s. He points out that Robert Morris's run of success under Coach Mike Rice coincides with their relationship.

CRONS (Come Ready or Never Start), a new apparel company that has made great strides in their short time, competing with Adidas and Nike. CRONS is the official sponsor for Robert Morris, who lost a tough overtime game to Villanova in the NCAA tournament.

For entire article, click here